Black Friday Sanity v. Consumer Craziness
An entire mini-industry has been constructed around Black Friday, our newest national holiday. Much more is written about Black Friday deals, leaks, strategies, and other craziness than is written about the origin and meaning of Thanksgiving. Now some some stores are opening at midnight (Target being one of them), forcing employees to work on Thanksgiving. It is all so pathetic.
Nevertheless, people show up in droves. I saw people camped out in tents in a Best Buy parking lot. For the spenders among us, it is their Super Bowl. What does that say about them? Is this considered a sensible frugal activity? Or are these folks simply caught up in the marketing hype? I think the latter. They have been told that shopping at 4:00 AM is “fun.” So to them, it must be, whether they like it or not.
I’m not the only one who is disappointed in the increasing scope of the Black Friday National Holiday. Target is receiving push-back on its “open at midnight” plan, including from at least one employee.
This is Target’s lame response:
By opening at midnight, we are making it easier than ever to deliver on our guests’ wants and needs.
Really? Then why doesn’t Target have killer deals and open at midnight every Friday? Was a petition filed by thousands of “guests” demanding – needing – midnight shopping privileges ON THANKSGIVING?