Christmas Signs of the Goofy Consumer
I spent a few hours in a number of different stores this past week. A couple of things registered in my brain as evidence that goofy Christmas consumerism is alive and well.
Why does it bother me so much that someone is making a gazillion dollars selling a cheesy product via cheesy commercials? I just hope that the actors who embarrass themselves in those terrible commercials are getting residuals of some kind.
The other ubiquitous Christmas product is the GPS receiver. Apparently, it is now against the law to own a retail store that does not sell GPS units. Granted, they have far more utility than does a Snuggie. But seriously, at the pace we are going as a car-based consumer society, street signs and having a memory of where things are located may become obsolete. Imagine having to reach into your glove box for a map – people may laugh out loud at you. Being able to navigate without directions (or at least pretending that you can) is an important masculine trait that will soon be lost. Sigh …..
Readers are probably already laughing at me for my complaints. Perhaps I just don’t get it. Point taken.
I need to stay out of the stores altogether during the Christmas shopping season. That is a consumer failure even worse than buying a Snuggie.
My final comment/question is marginally related to the topic of goofy Christmas consumerism:
Why are some celebrities so popular as hucksters of consumer products and services?
If I were a serious golfer, I could understand being influenced by a Tiger Woods endorsement. But watches, Buicks, and business consulting services – who gives a flip what Tiger thinks about any of them? I don’t. Apparently many others do because the providers of those products and services pay dearly for Tiger’s image.
Another example: Peyton Manning. I love this guy in commercials. He is laugh-out-loud funny stepping out of his competition comfort zone – much better than Tiger. I remember the humorous parts of a lot of Manning’s commercials. But with maybe one exception, I couldn’t tell you who sponsored any of them. That’s irrelevant to me.
I must have a very poor understanding of the typical consumer brain. Clearly, I have little respect for the logical decision-making power of that brain.