Comments on: Chipping Away at Senior Discounts

By: Roger

Roger — Thu, 04 Jun 2009 19:55:41 +0000

I would guess it’s probably part of a larger trend in eliminating discounts, attempting to increase profits in a down season. Chip away at the margins first (senior discounts, student discounts, etc.) before starting to increase the price for everyone. When people begin spending more again and movie theaters have to find some way to compete, prices will become more competitive.

By: Tom

Tom — Thu, 04 Jun 2009 16:40:03 +0000

The thing is, 60 years old is just not as old as it used to be.

In generations past, making it to 60 or 70 was significant, a sign of wisdom, intelligence, and physical fitness. This is why, world-wide, all cultures of the past have revered their old-timers; it used to ~mean~ something. If you made it to old age you defied the odds and had earned the respect of those younger than you.

But now, not so much. Modern medicine and modern laws have diminished the accomplishment of reaching “old age”. Now, go ahead and smoke, you can be irradiated and drugged and have a good chance of having your cancer at least kept under control. Chow down on those cheeseburgers, we’ll just drug away your high blood pressure and heart-disease. And laws now require you to buckle your seat belt and wear a motorcycle. Have you squandered your money or can’t hold a job? That’s ok, we have the social programs to take care of you. All these things mean more and more of those in the “shallow end” of the gene pool survive when previously they wouldn’t have.

No surprise that senior benefits are going by the wayside, hand in hand with respect. What have the baby boomers – as a generation – really done to deserve either?

By: connie

connie — Wed, 03 Jun 2009 18:40:06 +0000

I go mainly once or twice a year and its not worth it.I usually just
wait and I like the refreshments at home better

By: Mortalmombat

Mortalmombat — Wed, 03 Jun 2009 18:17:43 +0000

Agree that movie theaters are making a disastrous mistake alienating boomers by raising the age for a senior discount. Boomers have been loyal movie theater goers for decades…we grew up on going to the movies. Our kids NEVER go to the theaters…and I say that with confidence with a son who was a film major and watches everything on HD-DVD. Mr. TML’s attitude and voting with his feet is exactly the “Boomer” attitude in spades–no more movie going for us! Let the theaters go under…they clearly don’t grasp the value of one of their mainstay clienteles. This is the flipside of McDonald’s terrific marketing during the recession. What a thought! Attract customers with even more bargains, rather than drive the few customers away by taking away their bargains. Here’s to a night before the big screen TV!

By: cjbr549

cjbr549 — Wed, 03 Jun 2009 16:11:08 +0000

I’m wondering if the Military discount will go the same way. I haven’t been able to use mine since I retired from the reserves a few years ago (Guard/Reserve retirement does not start till age 60), but I used to use it whenever it was available.